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Forefront of Going Cashless Vol. 1 - Nagoya Office, West Japan Sales Division



Within just three years from its launch, PayPay has grown into a service adopted by 3.4 million merchants. Due to this rapid expansion, which led to our acquiring over 42 million users, many people are now commenting that they can use PayPay in numerous locations and there are many stores which only accept cash or PayPay.

In this series, we will focus on PayPay’s Sales Group, which is at the forefront of merchant expansion, and bring you the voices of its members to uncover the secrets behind PayPay’s rapid growth.

(Nagoya Office Manager, West Japan Sales Division)
Joined PayPay in October 2019, after working for SoftBank Corp. as an agent sales representative (in charge of negotiating with agents operating SoftBank shops). After working as a sales representative and in Sales Support at the Shizuoka Office, he was appointed Nagoya Office Manager in April 2021. On his days off, he likes to cook, which he has enjoyed for a long time, and to play golf, which he started in October 2020.
(Nagoya Office Supervisor, West Japan Sales Division)
With the desire to change how payments are made in Japan, he became a member of Yahoo Japan in August 2018, just as they were recruiting PayPay startup members. He was assigned to Nagoya Office after joining PayPay. He likes to play tennis, golf, and driving. He sometimes plays golf with Miyata-san and other colleagues from the office.
First of all, please tell us briefly about the Nagoya Office of the West Japan Sales Division.

Miyata-san We are engaged in community-based sales activities targeting local small- and medium-scale merchants, and propose campaigns geared toward local governments that contribute to regional revitalization. There are more than 20 offices nationwide between the East Japan and West Japan Sales Divisions. Our Nagoya Office is a part of the latter, covering a wide area that includes Aichi, Gifu, and Mie prefectures.

Editor So you’re the unit that’s at the forefront of leading PayPay’s expansion in the Nagoya area! As for the local government campaigns, I’m personally benefiting from them quite a bit. *Click here to learn more about the joint campaigns between local governments and PayPay.

What is the mission of the Nagoya Office?

Miyata-san Currently, our main task is to help merchants increase sales by promoting both the “PayPay My Store Lite Plan” and issuing of “PayPay Coupons.” By subscribing to the “PayPay My Store Lite Plan,” merchants can use “PayPay Coupons” and use PayPay not just as a payment method, but also to promote themselves to PayPay’s more than 42 million users. *Click here to learn more about PayPay Coupons.

Editor In the past, sales teams worked together to increase the number of merchants at a tremendous rate, but now you are focusing on activities aimed at improving merchants’ sales.

Miyata-san Exactly. Of course, we continue working to grow the number of PayPay merchants, but we are also putting more effort in helping them increase their sales through the clever use of “PayPay Coupons.” In fact, we call the sales reps at our offices Shop Consultants (SCs). We definitely want to help merchants increase their performance through the services provided via PayPay. I make sure to ingrain in our SCs to first listen attentively to owners in a friendly manner. In the Aichi, Gifu, and Mie area, store owners have strong ties with each other, and if we can gain the trust of one, they may introduce us to other stores they know, so I think it’s crucial to be affable.

We visit merchants to listen to their needs and problems, then work together to find a solutionPhoto by Incontrare, a cafe and bakery in Inazawa City.
Incontrare:198-1, Nakanochou, Yokoike, Heiwa-cho, Inazawa, Aichi 490-1313, Japan

Onogi-san We visit merchants to ask whether they have any issues, and if there is anything that PayPay can help with, we make various suggestions as SCs. In addition to listening to merchants and putting out ideas, we also happily help people who are not familiar with technology, or who have tried implementing PayPay but don’t know where to go from there.

Taking pictures for posting on the store’s page on the PayPay app with the owner. On the lower right, we are taking pictures of the tortoise and the hare, cafe Shinta’s mascots.
Shinta:Kamimarubuchi, Sobue-cho, Inazawa, Aichi 495-0021, Japan

Editor I was allowed to accompany the sales reps on their visits to merchants, and I must say, the feedback we got from the owners’ own mouths was invaluable. I was very impressed when one told me with a smile, “Only PayPay salespeople come this frequently” (laughs).

Onogi-san I joined PayPay because I saw the potential it had in changing Japan through a new means of payment. Now, I’m really awed by the fact that so many merchants and users are using the service. It’s rewarding to think that these daily sales activities lead to the further expansion of cashlessness and PayPay.

What’s unique about the Nagoya Office compared to other ones?

Miyata-san I belong here, so I don’t want to sound like I’m patting myself on the back, but I think one forte of the Nagoya Office is that everyone tackles their work with a positive attitude! Because we are sales reps, we sometimes have to set lofty goals on top of receiving various requests from merchants. But instead of saying “this is impossible” from the get-go, all members here try to devise ways to make it work. I also do my best to support my subordinates if they have any problems.

Editor Due to the spread of Covid-19, you probably are not able to meet the members on a daily basis. How do you manage to support them despite this situation?

Miyata-san For starters, we hold morning and regular meetings to share our current situation and check in on each other. But I also always tell them that I’m available and they are free to contact me anytime—that it doesn’t matter if I seem busy, just call me on the phone or contact me through Slack. I really don’t want any hindrances between us. That way, I can help them solve their issues as quickly as possible. I also want people to enjoy their work, so I don’t hold back in supporting them to that end.

Miyata-san wants to become an approachable manager and is creating an environment where people can enjoy their work

Onogi-san I really appreciate it when it’s easy to communicate with my boss because I have to deal with problems and anomalies every day. In particular, Miyata-san has experience in sales support, so he can fix issues pretty quickly, which is really helpful.

Final question: Please tell us your goals for the future

Miyata-san It’s more of a mindset than a specific goal, but just as PayPay has a significant contender—cash—we at the Nagoya Office want to always aim high and meet new challenges. I think this is a rewarding work environment for people who are motivated by lofty targets, so if you’re interested, please give it a try. Also, I’ve done my best to prevent any barriers forming between teammates, but one of the characteristics of the Nagoya Office is that we get along quite well with each other! It would be great if you can join us to help Nagoya go cashless!

About this series

As mentioned in the beginning, we believe that the availability in many places is the reason why 42 million users, or more than one-third of Japan’s population, are using PayPay. By showcasing the activities behind PayPay’s growth and bringing the voices of salespeople to the fore, we want our readers to learn the secrets behind PayPay’s rapid progress in leading Japan to become a cashless society. Moreover, if you are interested in what it’s like to be a PayPay salesperson, we hope you will gain a better understanding of the work we do through this series.

Special thanks to Nagoya Sales Office Member / Edited by: Sota (PayPay Inside-Out Editor)
* Employees’ affiliations are those of the time of the interview.